CERadvance was established in 1999. Initially called GTC ( Groupline Technical Ceramics), the company was established to fill a market gap for specialized engineering ceramics outside of the manufacturing base of standard and commodity products. Low cost imports from far-eastern exporters was one of the main driving forces which made the start-up directors look at isolating higher value added products that would be of little interest to bulk / volume suppliers, and that needed higher levels of marketing, manufacturing and supervisory skills as well as qualified and specialized materials-based design inputs.
In 2004, the fledgeling company was independent enough, and when Director David Kelly sold then sister company Groupline Projects PTY LTD. to an ALTEX-listed Group of Companies, the decision was taken to change the name of the fledgeling company to CERadvance Engineering Ceramics due to the potential conflict of branding and association.
This privately owned company has since gone from strength to strength, starting off with Ceramic Injection Moulding and diversifying into various different forming techniques such as pressing and casting. At the forefront of ceramic technology in South Africa, the company is a technology partner to Research Institutes, Universities and a wide range of customers in the Petro-chemical, Minerals processing and Metallurgical industries. CERadvance interacts with all interested and affected parties in a professional and structured manner, be it employees, suppliers, regulatory authorities and local municipal authorities.
Milestones and accolades reached over the past few years:
2002: South African Institute of Tribology : Best Technical Achievement Award for
LINE-OX SF ceramic liner.
2004: National Science and Technology Forum ( And DTI) : Best Contribution to Science and Engineering Award over a period of 3 years in the small enterprises category.
2006: Technology Top 100 Qualifying Company.
2009: Technology Top 100 Qualifying Company.
2010: Managing Director, Martin Beyers, Overall winner in Sanlam / Business Partners Entrepreneur of the Year Award.
2012: Technology Top 100 Winner in SMME category for Excellence in the management of Research.
2012: Finalist Technology Top 100 categories for Excellence in management of Technology and Excellence in management of Innovation.
2013: Finalist in the Inaugural South African Premier Business Awards ( DTI, Proudly South African, Brand South Africa)
In April 2017, another huge milestone in the 18 year history of the company was reached when the company moved into a brand new 1700 square meter facility, situated at 86 Foundry Street , Silvertondale, Pretoria 0184.